Marketing directors are one of the leadership jobs one could obtain after working in the field for a few years prior. They are in charge of managing the project management, asset management, and partner management teams. Some companies may hire their own advertising director while others may work for advertising agencies that seek out and work for clients (ex. Martin Agency). The goal of these directors are to improve the visibility of a business and increase their sales. They act in a supervising role, but also may work hands on to apply marketing techniques to plan events/activities/campaigns for the businesses. Then, they would have to be able to analyze the results of these projects through market research and figure out what works for each company.
Some important skills for this field are leadership, experience in this area, organizational skills, creativity, and time management. More concrete abilities include a knowledge of web analytics and marketing techniques and most employers are looking for an applicant with a 4 year college degree in either business administration, marketing, or communications. Some of the top programs in these areas are at MIT, UPenn, UC Berkeley, University of Michigan - Ann Arbor, NYU, UT Austin, Carnegie Mellon, Cornell, UNC Chapel Hill, UVA, WashU St. Louis, Georgetown, Notre Dame, and Boston College. Of course, there are many great schools for this topic in addition to these few.
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June 2021
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